KTO's Market Intelligence Handbook for Startups

This step-by-step handbook teaches your team how to gather, analyse, and act on market data like experts. Perfect for startups ready to outmanoeuvre the competition. Download now and dominate your market.

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From data to domination—your ultimate guide to outsmarting the competition and turning insights into strategic advantage

Stay Ahead with Market Intelligence

In business, staying ahead of the curve isn’t optional—it’s survival! This handbook is your step-by-step guide to mastering market intelligence, the art of outthinking, outmanoeuvring, and outperforming the competition.

Packed with Actionable Strategies

This isn’t just theory. It’s a hands-on resource packed with actionable strategies for startups and small businesses ready to punch above their weight. Learn how to collect critical data, uncover hidden trends, and transform raw insights into winning strategies using powerful tools like Octoparse and Power BI.

Upskill Your Team

Even more, this handbook is designed to upskill your team, equipping them with the expertise to perform market intelligence like seasoned pros. From competitor analysis and data visualisation to uncovering customer insights, your team will gain the skills and confidence to execute with precision and purpose.

A Practical Handbook Built for Action

This handbook is designed to be as practical as it is powerful. Each section breaks down complex concepts into simple, actionable steps, ensuring you can immediately apply what you learn. With real-world examples, clear workflows, and expert insights, it’s a resource that doesn’t just teach, it enables. Whether you’re diving into market analysis for the first time or refining your existing strategies, this handbook equips you with the clarity and confidence to tackle market challenges head-on.

These are a few of the topics covered:

Key Components of Market Intelligence
- Competitor analysis: understanding rivals' strengths and weaknesses.
- Customer insights: decoding customer sentiment and behaviours.
- Market trends: spotting opportunities and threats early.
- Industry benchmarks: measuring performance against the competition.
Techniques for Data Retrieval
- Web scraping: automating data collection from competitor websites.
- Social listening: tracking brand mentions and trends online.
- Using AI tools for data parsing and sentiment analysis.
Step-by-Step Guides for Data Retrieval
- Setting up web scraping workflows in Octoparse.
- Using social listening tools to monitor conversations.
- Parsing large datasets with AI for actionable insights.
- Building and analysing effective customer surveys.
Extracting Insights from Data
Data Visualisation Techniques
Turning Insights into Actions
Best Practices and Ethical Considerations